Homosexual Propagation in Ukraine

Evelina Habrel The Exploratory Paper Sanna Karosas ENG 113 Academic Writing 6 March 2013 Homosexual Propagation in Ukraine Ukraine is a post-Soviet country; therefore, many Soviet-style values and beliefs still exist in Ukrainians’ minds. Ukraine still shows negative about promotion of gays as it was in Soviet Union. In 2012, Ukraine faced the problem of homosexuality propaganda. Because homosexual couples became very visible, the issue of how to relate to homosexuals propagation became urgent in the society.This issue has influenced not only Ukrainian government and population, gays but also European Union. Ukrainian Parliament presented a bill against promotion of homosexual relationships which is supported even by the president’s representative. The law bans â€Å"propaganda of homosexuality,† which is defined as a positive attitude to gays in public (The Associated Press, 2012). Some politicians proposed to confirm the anti-gay law 8711 where the Ukrainian go vernment wants to prison people up to five years for any positive public depiction of homosexuality.In addition, this bill would ban such events as gay pride parades or TV dating shows for same-sex couples. An author of the Ukrainian bill, Pavlo Ungurian, stated that the bill would help to protect â€Å"the moral, spiritual, and physical health of the nation,† while Ruslan Kukharchuk, a campaigner for the bill and the leader of the â€Å"Love Against Homosexuality† group, named a homosexuality â€Å"a disease †¦ a psychological disorder,† and such people should get â€Å"rehabilitation therapy† (Druker, Boissevain, Caloianu, Persio 2012).Ukrainian political branch is strain because there are many powers that shows negative attitude towards homosexual propagation. This conflict made the Ukrainian population to split into supporters and fighters against gay promotion. Statistics shows that only 3% of Ukrainians have quite positive attitude to sexual mi norities, 10% have rather positive, 14. 5% – rather negative, and 57. 5% – entirely negative (Stern, 2012). In the article â€Å"Tajik Fighting Ends, Ukraine Gets on Anti-Gay Bandwagon† it is reported that people who participated in a march last May in Kyiv promoted the traditional family and rotested against homosexuals’ rights with a slogan â€Å"Homosexuality – No. † People in Ukraine do not want to accept homosexuals in society. As a result, they might do some protests where they express what the feel and think. The way people show their attitude to gays and the words or physical power they use is unethical in some cases. There were situations in Ukraine when homosexuals were beaten by citizens just because they promote nontraditional sexual orientation. For instance, masked assailants kicked and jumped on Svyatoslav Sheremet, the head of Gay Forum of Ukraine.A month later, unknown muggers assaulted Taras Karasiychuk, another of the para de investors, on the street as he was coming home at night (Stern, 2012). These cases show the cruelty of some anti-gay supporters. Ukrainian homosexuals fight for their rights. They ask for help and support for lesbian and gay organizations. Because of the new law, they need a protection because anti-gay movements became very cruel. Homosexuals do not think that propagation of nontraditional orientation can harm Ukrainians population (Danilova, 2012). They ask to provide civil liberties and equity for the sexual minorities.In spring 2012, Ukraine was supposed to have a pride parade, but because of the mass riots against homosexual demonstrations, organizers decided not to conduct it (The Associated Press, 2012). Homosexuals need social comfort because they feel eradication of the prejudiced and stigmatic attitude. Even though they might not promote homosexuality, they still will be treated as those who propagate it. Svyatoslav Sheremet, who leads Ukraine's Gay Forum, said, â€Å"E ventually, society comes to realize that one can only live peacefully when one is tolerant† (Danilova, 2012).Homosexuals feel themselves unsafely and prejudiced in Ukraine, and they want people to be kinder to them. The next perspective of this issue belongs to the European Union that shows its disappointment in Ukraine because of the anti-gay law. For Europe people should be treated equally no matter what sexual orientation a person demonstrates. According to Reid-Smith’s article â€Å"Europe May Punish Ukraine for Gay Censorship Law,† European Union may put new visa rules to punish Ukraine if it confirms law plan against homosexual propaganda. Of course, it will be harder for Ukrainians to have an access to Europe.The draft anti-gay law creates hostility between Ukraine and European Union. The United Nations Human Rights Committee insisted that such law could not exist with the International Covenant on Civil and Political Rights that Ukraine approved (Intergro up on LGBT Rights, 2012). The European Union does not discriminate homosexual propagation, and if Ukraine accepts the law against it, than the results will be noxious for the Ukrainian population. Many homosexuals nowadays feel themselves uncomfortable because they cannot be accepted in the Ukrainian culture. Lots of them feel they are not treated in the same way as heterosexuals are viewed.Many Ukrainians began arguing whether homosexual propagation can exist in Ukraine or not. Lots of people were raised in families where traditional relationships were encouraged, and for them it is very hard to accept gays’ demonstrations. Based on previous political power in Ukraine, the government does not want to accept homosexual supporters in the country. Moreover, this issue forced the European Union to be involved. Indeed, Ukraine has had strain relationship with Europe, and now it can become worse. European Union wants Ukraine government to be loyal to homosexual propagation.There c an be some limits for demonstrations, but it is unethical to prison those who promote them, as a Ukrainian government wants to do. Ukrainian Parliament should think about European Commission’s reaction. The Parliament should realize all the pros and cons of the 8711 law for the Ukrainian future. References Danilova, M. (2012, Jul 18). Leaders of Ukraine's gay community say intolerance, and violence against homosexuals on rise. Yahoo! News. Retrieved from http://news. yahoo. com/leaders-ukraines-gay-community-intolerance-violence-against-homosexuals-173017972. html Druker, J. , Boissevain, J. , Caloianu, I. & Persio, S. (2012, July 26). Tajik fighting ends, Ukraine gets on anti-gay bandwagon. Transitions Online, 4. Intergroup on LGBT Rights. (2012, December). European Commission: Ukraine’s anti-gay law obstacle to visa-free travel. Retrieved from http://www. lgbt-ep. eu/press-releases/european-commission-ukraines-bill-8711-obstacle-to-eu-ukraine-visa-agreement/ Reid-Smi th, T. (2012, October). Europe may punish Ukraine for gay censorship law. Gay Star News. Retrieved from http://www. gaystarnews. com/article/europe-may-punish-ukraine-gay-censorship-law031012 Stern, D. (2012, October). Ukraine takes aim against ‘gay

Leadership Styles Case Study Essay

1. What type of leadership is practiced at NCF, transactional or transformational? How do you know? The type of leadership that is practiced at NCF is transactional. Their values are honesty and honoring of commitments and reciprocity. The director stresses to all the employees that dual relationships are a conflict of interest prohibited by the organization. Employees motivated by safety, security, and belonging and this is motivated by the leader rewarding the staff by having an employee lounge built so the employees don’t have to eat off campus. Problem solving is found in the leader, the director encourages staff to report any non- sanctioned interaction between social workers and clients. This can be grounds for employee termination. Distribution of power â€Å"Power-over† the director uses rewards conceived and legitimate bases, by using the lounge as a â€Å"power over† reward. The influence is a unidirectional this memo is from director to employees. 2. What type of leadership is practiced at SSS, transactional or transformational? How do you know? The type of leadership that is practiced at SSS is transformational. The director uses power with rather than power over. He does not use rewards conceived or legitimate bases instead he uses expert, referent and inspirational bases. This is a multidimensional influence because the director simply asks his staff and employees for their participation and input in overcoming this obstacle. Their values are liberty, justice, equality, peace, and humanitarianism because the director, staff, and employees have a goal in common, they are depending on each other, their prosperity will rise and fall together, and they share the results of overcoming this obstacle together. 3. Which style of leadership would you recommend for a human service organization? Explain your answer. The style of leadership I would recommend for human service organizations is transformational. This type of leadership involves the organization as a whole. Everyone in the organization works together in order to achieve the common goals and all share the achievement. In my opinion it is best to include the employees in running the organization. By doing this it will not only make them feel a part of the organization it will also make the hard work worth more to them. It makes the employees feel better about the work place if they feel that their opinions count.

Brave New World: Correlation between the Dangers of a World State Society

Written in 1931 by English author Aldous Huxley, Brave New World is a novel still highly revered in today’s literary world. The novel sets itself in London, England, in the year 632 AF (After Ford). The world is a strikingly different place in Huxley’s futuristic World State than it is today – society’s technological advancements have come nowhere near the incredible developments in fertilization and population and control that the World State has. Yet despite this, the novel is still heavily referred to, both in instances within the literary world and outside.Thought written decades ago, Brave New World does not appear outdated in any way. The revelations and realizations of the characters within the novel could very well be the realizations of any 21st century man or woman. The novel Brave New World is still relevant in today’s modern world because its themes of government control, happiness conflicting with reality, and consumerism, are all prese nt in today’s society. Government control is a very large part of the society that Aldous Huxley has created in his novel. In the World State, not many people have the ability to achieve unbiased or preconditioned thought.The book starts at the Central London Hatchery and Conditioning Centre, where the Director of the Hatchery is giving a number of students a tour around. He is explaining their methods of population control and fertilization, known as the Bokanovskification Process (pg. 6, Huxley). The process in which a Bokanovskified egg will divide into 96 buds that grow into full embryos is the first step in the process of conditioning. The Bokanovskified eggs are conditioned with hormones and chemicals as needed to get them into the state that the Director wants them in.Huxley hints at the objective of this conditioning when a young worker at the Hatchery, Mr. Foster, says, â€Å" â€Å"We decant our babies as socialized human beings, as Alphas or Epsilons, as future s ewage workers or future†¦Ã¢â‚¬â„¢ He was going to say ‘future World Controllers,’ but correcting himself, said ‘future Directors of Hatcheries’ instead† (pg. 13, Huxley). This shows that government figures in the book are responsible for the achievements and successes of all the humans they hatch, because they are the ones who essentially craft their personalities and character traits.When they are conditioning the eggs by rejecting defects and enhancing positive features such as physical perfection, they inherently choose the path in life that the embryo will follow. This is much like the new ability that expecting parents have today to choose certain genetic aspects of their future child’s body. Parents have the ability to choose hair colour, eye colour, skin colour, and with our expanding technology, more child customization seems possible.Another method of government control is sleep conditioning, more formally known as hypnopaedic con ditioning. The sleeping newborns and fertilized embryos all go through a process in which workers at the Hatchery put bits of information through a loudspeaker on repeat while they sleep. This brainwashing of the fertilized eggs is similar to the programming and propaganda that many oppressive governments have tried to use on their people to prevent free thought, such as Hitler’s intense use of propaganda speeches and posters to fuel Anti-Semitic thought.Lastly, the advancements in World State technology have allowed for the drug soma to be created. Its self-induced feelings of happiness and contentment to distract from society’s flaws are in a way very similar to North America’s prescription drug addiction. Anti-depressant pills to distract from life’s hardships are used both within the novel and society today. The controlling government in Brave New World can be seen as a metaphor for modern society and the dangers that technology and too much governmen t create.Happiness and a grasp on reality are two ideals that do not coincide within the novel. John, the son of the Director and his wife Linda, is the Savage within the novel. He is an outcast amongst the members of his father’s society. John was an intelligent boy who was taught to read by his mother at an early age, demonstrated by a passage in the novel that says, â€Å"Soon he could read all the words quite well. Even the longest. But what did they mean? He asked Linda; but even when she could answer it didn’t seem to make it very clear† (pg. 130, Huxley).This is a reflection on the fact that his society is constantly trying to prevent him from learning – when John is taken back to the civilized world, he realizes that in order to be accepted into the World State and finally achieve happiness, he must give up learning and reading about the true nature of the world. He cannot make this sacrifice, which leads to his eventual suicide. This is similar t o free thinkers in the past and present that have gone against the norms of society, who have either stopped rebelling against society and decided to conform, or continue their research for truth at their own expense.Many early scientists were forced to conform to outdated forms of research due to religious or cultural beliefs within their society. Another example of how happiness and reality are incompatible is the use of the drug soma within society. The character of Lenina, a vaccination nurse at the Hatchery, is a heavy soma user. Every occasion that she finds strange or unusual is another opportunity for her friends and colleagues to encourage her use of soma, which makes her feel relaxed and without worry. An example of this is after she felt quite rejected by John after their date:Drying her eyes, Lenina walked across the roof to the lift. On her way down to the twenty seventh floor, she pulled out her soma bottle. One gram would not be enough, but two would make her late for work the next morning†¦She compromised and, into her cupped left palm, she took out three half-gram tablets. (pg. 171, Huxley) Her dependence on mind and mood altering drugs is similar to anti-depressants and their role in modern civilization. When somebody has a different mental process than the norm, they are encouraged to take medication even if their mental state is not harming anyone, thus repressing these thoughts from occurring.Lastly, Brave New World shows another representation of choosing between happiness and reality with society’s promiscuous nature. People are highly discouraged to develop feelings for a single human, and encouraged to take on multiple sexual partners. When Lenina starts to develop feelings for a man, her colleagues are quick to dissuade her from pursuing those feelings any further, all to conform to the harsh reality of the World State’s lack of personal relationships. This is an example of characters being forced to choose truth in stead of happiness.Drug dependence, persecution of creative minds, and oppression of the family are all ways that Brave New World demonstrates that happiness and truth cannot coincide. The theme of consumerism is very important to the understanding of how society works in the World State. Consumerism is a major aspect of their society because it is the driving force that allows the government to control the people of the World State without resorting to tyrannical or violent rule. During hypnopaedic conditioning sessions, the embryos will be taught that â€Å"Ending is better than mending† (pg. 23, Huxley).This is meant to show their society’s encouragement when it comes to buying new things. The quote is in reference to purchasing new clothes, and how it is favored to attempting to fix old clothes. They are taught at a young age that this is the best option, which reflects on the world’s current driven consumer society. All over the globe today, it can be seen that what truly makes a country successful is not its politics, but rather its economy. Commercials, politicians, and public messages of any kind are constantly trying to insert their message into society’s mind – purchasing new items will help society and the economy.Buying things will somehow add to personal happiness. Even fixing broken or lower class products by oneself is discouraged as there exist paid services that allow others to do the fixing instead. A second important point worth nothing in Brave New World is the attitude towards things as simple as children’s toys. When a product breaks (for example, a child’s toy), instead of the same toy being bought once more, increasingly complicated toys are created instead. This is similar to today’s consumerist society where advertisers and consumers are always searching for something â€Å"better†.Though the search for better products may improve technology, it also puts emphasis on unnec essary materialistic items. The last and most important aspect of consumerism is its religious like status. The founder of the World State, a man called Ford, is named in reference to Henry Ford, the famous automobile maker. When talking to one another, members of the World State often make a capital-T with their hands. This is a reference to Ford’s famous T-model car, as well as the Christian symbol of the cross.These gestures heavily imply that Ford, a famous capitalist, is seen as a Christ-like figure, and consumerism has replaces religious belief. The manipulation of World State Citizens into thinking that they must spend money at a constant rate, idea that something â€Å"better† must all exist, and the religious-type undertones of society all show how consumerism is a major aspect of the novel. Brave New World is a novel that directly reflects modern society through its depictions of government, truth’s incompatibility with happiness, and consumerism. Unli ke many dystopian novels that depict futuristic governments s oppressive and dictatorial beings, Brave New World is a story that does not portray the people in command as a repressive, brutish force. Just as in our society today, the community within the World State are each given choices – there are no sections of the government that require people to take soma, yet they do. There are no sections of the government that require people to partake in sexual activities, yet they do. Aldous Huxley’s depiction of the World State is relevant to ours because it is a direct reflection upon what humans today have done to society.People are given an endless amount of choices as to whether or not they want to conform, but as presented through the characters in the novel and people in the 21st century, the society that people live in will inevitably modify those choices. Brave New World is a story that masterfully shows the correlation between the dangers of a World State society and the dangers of the modern world. Works Cited Huxley, Aldous. Brave New World. New York HarperCollins Publishers, Inc. 1931

Business strategy. Strategies aren't worth the paper they're written Essay

Business strategy. Strategies aren't worth the paper they're written on Discuss - Essay Example According to MacMillan and Tampoe, each business must have a business strategy and, thus, multiple of business enterprises must have a number of strategies (2001, p. 171). Yet, at the same time, the situation implies that there is a need to appropriately define the scope of each business (MacMillan and Tampoe, 2001, p. 171). According to MacMillan and Tampoe (2001, p. 172-173), in addition to the four content pointed out earlier, a business strategy document should also contain the following: 1) a statement of intentions; 2) the principal findings of a strategic assessment covering analyses of the business environment and capabilities of the enterprise; 3) the strategic choices that have been made and the reasons for each strategic choice decision; 4) articulation of goals and objectives; and 5) identification of key initiatives that the enterprise would take. Perhaps, a good indication that the use of strategy is not on the way out is a key document from the United Kingdom’s Her Majesty’s Court Service or HMCS. A 2006 document of Her Majesty’s Court Service or HMCS outlined a â€Å"business strategy†. ... † written in 2006 described what the business organization of the HMCS will be like and articulated a business model, defined priorities, and defined a strategy that covered effective case management, modernisation, simplification of procedures, and ensuring compliance. From the 2006 HMCS document alone, it is clear that the use of business strategy is not on the way out. Organisations such as businesses and government units use business strategy to articulate both to their personnel as well as clients how they intend to conduct their business or how each personnel should behave as they conduct their business. Big business corporations employ strategy. For instance, this fact is indicated in a 2008 document of the Coca-Cola Company. The importance of a business strategy document is highlighted by a statement on the 2008 document of the Coca-Cola Company. The Coca-Cola Company (2008, p. 2) document says, â€Å"Simple ideas backed by constructive action can change the world. As we set out to create a more sustainable world, we begin by imagining what it might look like. Then, in collaboration with our associates and partners around the world, we embark on joint efforts to make that vision a reality. Because nothing important was ever conceived without imagination or accomplished without effort.† Of course, while strategy involves imagination, it is not equal to imagination. It is, at the same time, imagination and a lot more. It involves an assessment of the situation and, as mentioned earlier, the identification of basic choices that must be made and the decisions taken on those choices to steer the enterprise given various types of anticipated scenarios in the future. The Cocal-Cola business strategy or strategy (the word â€Å"business† is written off because

5 African Amereican nurse leaders annoniated Biblography Annotated Bibliography

5 African Amereican nurse leaders annoniated Biblography - Annotated Bibliography Example Adah Belle Samuel Thoms was born in Virginia in 1870. She studied nursing in Lincoln Hospital and Home school of Nursing, where she graduated in 1905. She became the school’s acting director for almost two decades and was barred from officially becoming the director because of her skin color (Davis, 1999: p27). In her entire nursing career she advocated inclusion of African Americans into the American Red Cross. She also relentlessly agitated for equal opportunities, and was part of the group of nurses that set up the National Association of Colored Graduate Nurses. Harriet Tubman worked as a nurse during the American civil war. She had immense knowledge of herbal medicine, which she used to treat soldiers who were wounded in sections of South Carolina. She used the herbs to cure many of small pox and dysentery, and at no point did she contract those diseases herself (Davis, 1999: p35). This made many people think that she was blessed by God. Hazel W. Johnson –Brown was another African American nurse who was turned down by a local hospital that insisted they would never employ a black person. In 1950, she graduated from Harlem Hospital School of Nursing. She then joined the American army. She had special surgical capabilities which enabled her to scale the army ranks, becoming the first ever black female brigadier general, heading over 7000 American army nurse corps. She was voted the army nurse of the year twice (Davis, 1999: p46-48). Lillian Holland Harvey was the dean of the Tuskegee University School of nursing for over three decades. During her tenure as the dean, she helped establish Alabama’s first degree in nursing, a program which enabled students acquire hands on hospital experience (Davis, 1999: p51-53). She was herself a registered nurse and an educationist who inspired many to further their education, and also made them learn how to balance career and family

Canadian Cycling Association in 2012 Article Example | Topics and Well Written Essays - 2000 words

Canadian Cycling Association in 2012 - Article Example CCA recommends the following equipment for its cycling teams competing at Olympic level: Bike: The Elementary criteria used, is the basic ABC’s for a good bike (CCA ABC Quick Check, 2006). â€Å"A† means Air in tyres, which entails checking everything in tyres, whether they are inflated or not, the wheel alignment, looseness in axle bearings, condition of tread. â€Å"B† means Brakes, which entails adequate distance between levers and handlebars, the condition of brake pads whether they are worn out or not, brakes tightening fully on the rim, the condition of cables. â€Å"C† means chains or cranks, which entails lubrication on chain, checking whether pedals spin freely, looseness in the bottom bracket, tightness of levers, levers flushing against the forks, tightness of nuts on the axles, loose parts, etc. There are several Canada-based Sports manufacturers catering to bike requirements. Racer Sportif has 6 ranges of sports bikes, priced between $5000-$6000 CAN (Racersportif, 2006). Cyclissmo is another recognized product line, featuring famous brands such as Colnago, Devinci, Look, Shimano, Ridley and SRAM (Cyclissmo, 2006). Parts and accessories: The important parts and accessories, as per Racesportif product manual consist of Road Forks, Tyres (Starting $20 CAN), Computers (Starting $60 CAN). Clothing and Footwear: Several products are available for both. For clothing, air block vests are in demand (Start from $200 CAN). ... measures deliberated in the process of selection, ensure that the most deserving talent is screened for further considerations (CCA, 2003). Equipment: CCA recommends following equipment for its cycling teams competing at Olympic level (Racesportif, 2006): Bike: The elementary criteria used, is the basic ABC's for a good bike (CCA ABC Quick Check, 2006). "A" means Air in tyres, which entails checking everything in tyres, whether they are inflated or not, the wheel alignment, looseness in axle bearings, condition of tread. "B" means Brakes, which entails adequate distance between levers and handlebars, condition of brake pads whether they are worn out or not, brakes tightening fully on the rim, condition of cables. "C" means chains or cranks, which entails lubrication on chain, checking whether pedals spin freely, looseness in the bottom bracket, tightness of levers, levers flushing against the forks, tightness of nuts on the axles, loose parts, etc. There are several Canada-based Sports manufacturers catering to bike requirements. Racersportif has 6 ranges of sports bikes, priced between $5000-$6000 CAN (Racersportif, 2006). Cyclissmo is another recognised product line, featuring famous brands such as Colnago, Devinci, Look, Shimano, Ridley and SRAM (Cyclissmo, 2006). Parts and accessories: The important parts and accessories, as per Racesportif product manual consists of Road Forks (Starting $300 CAN), Tyres (Starting $20 CAN), Computers (Starting $60 CAN), Rims (Starting $60 CAN), Pedals (Starting $165 CAN), Other components such as

The event that has change my life span Research Paper

The event that has change my life span - Research Paper Example Prior to the birth of my son I took my job for granted. The birth of my son was the greatest day in my life. Being a parent has matured me a lot. I now have a greater focus in life. I plan on studying for a career at a local university. Education can help humans develop their skills and capabilities in order to succeed in the workplace. In the United States approximately 33% of the population has a college degree (Abel). I want to study in order to become more educated so I can help my kid with his school work as he continues to grow. I want to be the best parent I can for my kid. My parents were always there for me and I want to do the same for my kid. â€Å"In order to fully enjoy effective parenting you will have to follow your rectified heart† (Yuan). Work Cited Page Abel, D. 17 May 2000. â€Å"Going Backwards: US Falls Behind in College Graduate Rate† 22 March 2011. Census.gov. 23 March 2011. â€Å"U.S. and World Population Clock.† U.S. Census Bureau. 23 Mar ch 2011. Tradingeconomics.com. 2011. â€Å"United States Unemployment Rate† 22 March 2011. Yuen, S. 2011. â€Å"The Three Virtues of Effective Parenting.† 22 March 2011.

Network Administration Essay Example | Topics and Well Written Essays - 9250 words

Network Administration - Essay Example Important aspects of this scenario have been underlined and will be referred to within this report. As a junior consultant working for a company specialising in designing computer networks, you have been asked to work with a young company called StudentMobiles.com to advise them on the different types of network available. You are asked to prepare a report to assist in winning the contract to design a network suitable for StudentMobiles.com, so it is important that you show that you are knowledgeable about networking and have considered the different options available. Some background about the company is provided for you below: StudentMobiles.com was formed by two students who had just completed their university degree with the original concept of selling mobile telephones to students via an Internet web site. They bought a selection of phones in bulk and then advertised them on their web site, which proved to be far more successful than they had envisaged. Originally they had rented a small office from which all business was conducted but now they are planning to expand to other cities in the UK. To do this they will need offices throughout the UK with secure Internet connections allowing customers to purchase by credit card and to allow the offices to communicate with each other. Each office will employ 4-6 staff with about 10 at their home base. They want a centralised solution with all staff user accounts managed centrally and feel that a domain would be the best way forward. In order to maintain a centralised database of products, customers, orders and related data the company requires that web services and databases should be installed at the home base only and that all customer access will be directed to the home base. The branch offices will be equipped with web-based applications allowing the employees to view all records relating to customers such as customer details, orders and so on. An ISP will take responsibility for managing the company's domain name, and will manage all Internet traffic. An exploration of studentmobile.com entry strategy into e-market: In today's competitive environment, a growing number of firms are establishing their presence in the market space. Even though the potential of the Internet in shaping business strategies has been widely acknowledged, firms in an array of industries are still struggling to attract customers through their Web sites. Studentmobiles.com is an upcoming company set up by two fresh university degree holders with an objective of mobile phone via internet sought business expansion plan. With an aim to attract customer through website, the company envisages opening a number of branches, scattered

Customer service Assignment Example | Topics and Well Written Essays - 2000 words

Customer service - Assignment Example jectives of the internal customers with that of the external stakeholders such as, supply chain, in order to significantly contribute towards satisfying expectations of the final consumers. The paper evaluates the case of WalMart, a global retailer, where it would focus on the way in which the company meets needs and expectations of the internal customers. WalMart as a global retailer operates on the basis of a total workforce of around 2.2 million. In the United States alone, the company employs approximately 1.3 million people. The company operates through a large number of stores located worldwide, which function based on empowering the people to work for enhancing the status and position of the social communities (Wal-Mart Stores, Inc., 2014). Internal customers related to a business organization constitute the different members and stakeholders that contribute in effective accomplishment of the business objectives. Relating to a retail organization, individuals that help in running the business are identified as the potential internal customers. The management is required to properly understand and meet the expectations and needs of the internal customers such that internal individuals or the staff related to the different departments and the supplier groups are largely motivated to satisfy business objectives of the retail organization. Furthermore, the management is also required to generate effective service delivery standards, thereby designing the training and evaluation programs so as to help in assessing and enhancing performance level of the staff so as to generate greater retail productivity (Wrice, 2004). Internal customers are identified as individuals or groups in an organization who manage the product or ser vice in order to make the same ready for external customers. Hence, the staff operating in the production line or the sales staff dealing with semi-processed products and services is recognized as internal customers. Similar to external

Imperial Powers over Africa Essay Example | Topics and Well Written Essays - 750 words

Imperial Powers over Africa - Essay Example According to Du Plessis (2010), Europe was undergoing several socioeconomic and political transformations which compelled the major European powers to explore overseas territories to supplement to their resources towards the turn of the 17th century. One of the most potent challenges that such control was to tackle was the resistance that Africans had against occupation of their territory by the white man. According to Oliver and Roberts (1986), the first important control that would facilitate realization of the entire colonial project was to place local political administration under the imperial power. There were different responses from the native communities with regard to the welcome that the European powers got. Whereas some communities readily collaborated and assisted the imperial powers to take charge of their administration, there were others that heavily resisted and contested any foreign takeover of their political control. It is therefore correct to state that the division among the African communities regarding the response they ought to have collectively staged played a part in the thriving of colonial administration across Africa. The clan elders and the kings ruled according to old traditions which did not allow easy interaction with foreigners lest they lost their authority (Achebe, 1996). Economic control over Africa was possible soon after the political resistance had been contained.

Language Development Essay Example | Topics and Well Written Essays - 750 words

Language Development - Essay Example ing process, the young, impressionable children not only learned the three R’s, but also developed holistic personalities, by internalizing knowledge into awareness, wisdom, rigorous denial and self-discipline. The Gurus not only taught them the Holy Scriptures, but also the manner of living and leading virtuous, noble and beneficial lives. This process ensured that the children became worthy citizens in their later lives. When the learning environment in the house is conducive to studying, and the parents of the child are themselves well educated, the child would be in a position to imbibe the teachings of the parents quickly and learn fast. Similarly, the child’s friends and neighbours also play a very important part since the influence of the friends and relatives with whom the child is interacting plays an important role in moulding his future personality. If the friends and neighbours are well-trained and intelligent children, coming from respectable and well- to-do families, it will be seen that the child would be able to pick up good learning habits from early years itself, which would sustain him in his later life. The formative years of the child, that is the period between 4 – 12 years are very crucial for the child, and whatever good inputs and reading habits are acquired by the child would stand him in later life including his learning habits and writing skills. Thus, it is s een that the situations that foster early language developments could be seen in terms of the parental influence, including that of early teachers, governesses, friends and relatives. If these were well attuned to nurturing and nourishing the child’s natural curiosity, forming good learning and reading habits, it would foster his language skills. Moreover, it is also necessary to build good reading, writing and recitation skills that could be â€Å"validated by research and practice while delivering the basis of all major aspects of research work.† (Gunning,

12 Angry Men sociological analysis Essay Example for Free

12 Angry Men sociological analysis Essay 12 Angry Men focuses on a Jurys deliberations in a capital murder case. A 12- man Jury is sent to begin deliberations in the first-degree murder trial of an 18-year- old Latino accused in the stabbing death of his father, where a guilty verdict means automatic death sentence. The case appears to be open-and-shut: The defendant has a weak alibi; a knife he claimed to have lost is found at the murder scene; and several witnesses either heard screaming, saw the killing or the boy fleeing the scene. Eleven of the Jurors immediately vote guilty; only Juror No. Mr. Davis) casts a not guilty vote. At first Mr. Davis bases his vote more so for the sake of discussion after all, the Jurors must believe beyond a reasonable doubt that the defendant is guilty. As the deliberations unfold, the story quickly becomes a study of the Jurors complex personalities (ranging from wise, bright and empathetic to arrogant, prejudiced and merciless), preconceptions, backgrounds and interactions. That provides the backdrop to Mr. Davis attempts in convincing the other Jurors that a not guilty verdict might be appropriate. A huge feel of the film is gotten through the time period it took place in. Peoples views on race were made very publicly within the Jury. Many of them seemed to have personal vendettas against different races. They deemed the boys Hispanic race to be slum and nothing more than that. A universal problem that is shown in several ways throughout the film is personal prejudice getting in the way of Judgment. Juror number tens reason for saying the accused boy was guilty was because he felt people from slums should not be trusted and that they kill one and another for fun. His prejudice lead him to discriminate against the boy initially by voting guilty earlier in the film, before being convinced in voting not guilty. This was during the civil rights era and all of that. We all know blacks werent treated equally and this makes it apparent that it wasnt easy for any minority within the US. Theyd rather lock them up and throw away the key than give them a fair trial. Tensions run high the second the Jury went into the private room to deliberate. It was a very hot day outside and the fan wasnt working nor would the windows open. No man wanted to spend more time than what they thought would be efficient to determine the verdict. Some even spoke about their plans for right after, thinking it would be a sure bet theyd be out of there soon with the whole night ahead of them. They were wrong. From then on the film turned into an example straight out of a sociology textbook. Everyone didnt deviate from the norm of the group All except one, Juror #8. The rest of the Jury was outraged and deemed him a radical. They could not believe two things. One, that he voted not guilty, and second, hat he went against the group norm. He tried not one bit to conform. Rather, he stood up in grand fashion and presented his doubts to his fellow Jurors. Slowly but surely his grand scheme was working. He did not know for sure whether he was guilty or not guilty, but he had a reasonable doubt and thats all about what the justice system stands tor. Its so interesting when you bring a group o t 12 random people into a setting like a Jury and see what you come up with. All of these men, from different walks of life , they all brought something special to the table that was ital to their key decision. The sociological theory that tone of this film could easily fall under is the conflict perspective. At the very beginning, viewers can clearly see the tension is between the Jurors whom most have a personal prejudice against the boy for certain reason. Some Jurors simply expected that a boy from the slums would commit an act like that they were stereotyping that all people who come from slums are criminals. Even if a person is not personally prejudiced against and individual or group, stereotypes can have them make discriminatory actions such as vote guilty. The reason most of the Jurors stereotyped the actions of the accused boys is because of socialization. The way of transmission was most likely through media; crimes shown by television new or new papers are frequently from neighborhood of low economics standing. Deviance a topic I touched on earlier, is another sociological aspect that can be examined in this film. Deviance is a very relative term where depending on the group and situation, it varies. Juror 8 was the only that felt from the beginning the boy was not guilty. When the first vote most of the other Jurors by he fact he could think the boy was innocent and even were upset at him for thinking that. As the film progressed the Jurors began changing their votes, eventually the roles were reversed; Juror number 3 appear to be the one committing the deviant act since it is revealed his own reason for voting guilty is because of issues with his own son. One of the most important things I learned in observing the sociological aspects of this film is how easy norms can change. The norms of eleven out of the twelve men voted guilty, changed entirely to guilty as the film came to a chose.

Dementia care

Dementia care ‘The public outdoor world is rarely conceived of as an appropriate setting for a person with dementia’: Critically discuss this statement with reference to your reading and practice or caring experience. Use at least one case study or vignette of up to 350 words taken from your practice or caring experience. This should support your argument and illustrate either the opportunities and/or the challenges of accessing the outdoors. Assignment to be: 2500 words People with dementia have the right to a dignified, healthy, safe, and friendly environment where they are treated as equals regardless their increasing age or diminishing capabilities. (Mitchell et el., 2004). They can still maintain their abilities to cope independently throughout the early or mild stages of dementia. They still have the desire to stay independent and have control over their own lives. It is essential for people with dementia to experience regular mental and physical exercise to keep their minds and bodies active and to maintain social contact. If the streets in their neighbourhoods are not designed to meet their needs they will be trapped in their homes, because their previously safe and secure neighbourhood changed into a harmful and dangerous environment. There is an increasing need improve urban design through the Local Planning Authorities, as such urban planners should take in consideration the implication of not only normal ageing but they should enable indi viduals with various types of cognitive impairments to maintain their independence (Burton Mitchell, 2006). Effects and challenges of dementia Physical, mental, and psychological changes are due to the ageing process, and can encompasses several slight impairments in hearing, vision, ability, mobility, and memory. These affect elder individual’s ability to live in their surroundings with ease. This is even more difficult for individuals with dementia because they have to cope with both the normal ageing effects and the challenges of dementia that cause a threat to their personhood and result in the loss of identity (Burton Mitchell, 2006, Chaudhury, 2008). Dementia pose a number of behavioural, personality, and cognitive changes for example restlessness, agitation, depression, and anxiety. There is a typical decline in physical and mental abilities. They develop a typical style of mobility in the form of an unsteady shuffling pace with a stooped posture, always looking down and as such they are not aware of their surroundings. Dementia also result in sensory impairment which can include hearing and vision. Colour ag nosia is often intensified by dementia, dark colours and combinations thereof is difficult to distinguish. There might also be impaired depth perception, sharp colour contrasts or patterns on the ground will be interpreted as steps or holes, shiny or reflective surfaces looks slippery and wet, buzzy designs or repetitive lines will cause dizziness and that can result in trips or falls. The mental decline in dementia is permanent and incurable, it might progress gradually and result in unpredictable physical deterioration. During the mild to moderate stages their short-term memory is very fragile and their long-term memory remains acute (Burton Mitchell, 2006). Negative feelings The statement, ‘The public outdoor world is rarely conceived of as an appropriate setting for a person with dementia’ said it all. â€Å"There are currently over 750,000 people with dementia in the UK and this is predicted to rise to about 870,000 by 2010 and over 1, 8 million by 2050†. (Burton Mitchell, 2006, p. 27). But people with dementia is disabled and disempowered by the unfriendly and unsafe environment, it does not meet their cognitive impairment needs, which is ignored. Accessibility for these individuals have become a huge problem, there is positive transformations for normal disabilities but not effective enough to take into consideration the different barriers for individuals with dementia and their unique impairments. Burton and Mitchell (2006) found that individuals with dementia experience negative feelings that include fearfulness and anxiety. This is due to the fear associated with their decline in mobility and vision. Burton and Mitchell also i ndicated the complications and risks presented by existing city environments for instance irregular paving, poor seating, no shelter, steep inclines, a lack of signposting, and bicycles on footpaths. The psychological and social difficulties are also serious obstacles for example, poor bus services, inaccessibility of local shops, insufficiency of toilet services, and the possibility of getting lost. Constant noise of heavy traffic flow disturbs the person with dementia’s hearing and has an influence on their concentration. Unexpected, loud sounds often frighten them. Another ‘no-go’ facility is the moving stairways in any public building, it hinders a person with dementia who suffers vision-impairment to judge the stairways distance and speed. (Blackman et al. 2010) Vignette The above findings support the caring experience in my practice in that the public outdoor world is not an appropriate setting for a person with dementia, they do experience obstacles and challenges on a daily basis when accessing the outdoors as proven in my vignette: One of the residents, Mr X, in my care setting has been experiencing Schizophrenia for many years and he has also diagnosed with Vascular Dementia. He was from the local area and very familiar with the neighbourhood and community and is well known by some of the locals. He had free access in and out of the Care Home for many years but recently we received a phone call from a local shop that informed us that Mr X had lashed out towards one of their staff members who approached him to support and guide him. At one stage Mr X entered a private property without consent. He also developed some injuries on his lower legs and hands and also got on the wrong public transport. It was not very pleasant to involve the police to locate Mr X and to guide him back to his own home. After observing Mr X’s change in behaviour we determined that there was a deterioration in his physical and mental functioning, for example he could not remember where a toilet facility was available and used the ally of the local shop. He also entered a private property because that was his previous home. Due to the uneven walkways he also tripped and fell, injuring his legs and hands. Furthermore, Mr X could not read or understand the electronic screen at the bus stop causing him to use the wrong public transport. We had to involve Mr X’s General Practitioner to review his medical treatment and according to the legislation we had to redo his risk assessments. Out of experience and observation we are aware that a person with dementia experience bad days and good days, and it can be problematic to specify at what stage their dementia has developed. But Mr X still has the capacity to make his own decisions and as such he decided to continue with his daily visits to the local neighbourhood as normal. We understand and support his decision, because this daily routine ‘walk about’ was very vital to maintain his self-respect, independence, and his quality of life. However, Mr X agreed to inform staff when he is leaving the facility and when he can be expected back, following the internal home policy to keep him safe and secure. Positive transformations As mentioned above there was positive transformations for normal disabilities, the UK Disability Discrimination Act updated in 2005 affected a change in attitudes towards design for disability in order to meet the needs of anyone with disability. Accessibility has become the most important problem because of the increasing population of older individuals and more positive attitudes towards disability in general. Recently the mission for dementia friendly communities received an enhancement from the Prime Minister’s Challenge on dementia: a national challenge. In his challenge the Prime Minister highlighted three key areas (see Prime Minister’s Challenge, 2012, p.5) Driving improvements in health and care. Creating dementia friendly communities that understand how to help. Better research. Mitchell (2012) identified only six projects that have addressed the dementia-friendly design of neighbourhoods. That includes a three year research project, which was sponsored by the Engineering and Physical Sciences Research Council (EPSRC). Individuals with dementia and older people in the community were directly involved, through escorted walks around their own neighbourhoods and in depth interviews. During the research the neighbourhoods were measured, mapped, and evaluated by using a developed checklist of environmental features. This research identified six key design principles that are necessary and required to make the streets and neighbourhoods more dementia friendly. The streets need to be safe, comfortable, accessible, familiar, legible, and distinctive (Burton Mitchell, 2006). Familiarity The roads and outdoor environments and features should be recognisable and easily understandable by older individuals, especially for the person with dementia who experience confusion, spatial disorientation, and memory difficulties. Individuals with dementia do not recognise modernistic unfamiliar designs, they are used to traditional designs with the main entrance facing the street with normal swinging doors and not revolving or sliding doors. They also fail to recognise modern designed street furniture, for example modern bus shelters, telephone boxes, or an automated ‘Superloo’ (Burton Mitchell, 2006, Mitchell et el., 2004). To achieve familiarity in the outdoor environment the following can be done. Long-established streets can be maintained, local styles, materials, and forms should be used for new developments, and any changes should be incremental and on a minor-scale (Burton Mitchell, 2006, Mitchell et el., 2004). Legibility Legible roads refers to an easy to recognise network of directions and junctions with simple, obvious signs and noticeable, unmistakeable features. Some individuals with dementia sub-consciously use various techniques to find their way. These include visualising their route through mental maps, route planning by using the same route every time, and they can follow symbols that are realistic and clear. Most individuals with dementia find it difficult to follow or understand the outdoor signs. A cluster of signs is very confusing and difficult to read and understand. People with dementia prefers straightforward, simple signs fixed to the wall. For example the post office sign is familiar and the colour is acceptable for people with colour agnosia. Another technique they tend to use in order to find their way is familiar landmarks and environmental features, such as the letterbox at the corner or a street cafà ©. It can happen that individuals with dementia get lost at times, that is d ue to confusion, disorientation, or distractions like sudden loud noise that causes a break in concentration (Burton Mitchell, 2006, Mitchell et el., 2004). To achieve legibility in the outdoor environment, streets should be laid out on an irregular grid pattern, staggered and this will allow the connection of routes that is easy to understand. Forked and T-junctions decrease the amount of routes and offer focus points at the end of the roads (Burton Mitchell, 2006, Mitchell et el., 2004). Distinctiveness Distinctive streets replicate the community’s character through the use of a variety of features, colours, forms and materials that provide the buildings and streets with their own character and identity. It is essential for people with dementia to follow a route with a variety of local styles, shapes, sizes, and colour that will help them maintain concentration. They prefer a visit to the parks that presents them with mix activities such as enough seating, greenery, and public art (Burton Mitchell, 2006, Mitchell et el., 2004). To achieve distinctiveness and to help dementia people find their way in the outdoor environment it is important to provide interesting and understandable places, use landmarks, and environmental features. Firstly, make use of aesthetic features such as water pumps, attractive gardens, hanging baskets, fountains, and trees. Secondly, use practical features for example street furniture that includes familiar letter boxes, red K6 telephone box, bus shelters, and safe public seating (Burton Mitchell, 2006, Mitchell et el., 2004). Accessibility Accessibility states to which degree the local streets empower people with any physical, mental, or sensory impairment to reach, enter, and walk to places they wish to visit. Older people, including people with dementia are no longer able to drive on their own or to use any public transport. Their trips are limited, due to their personal capabilities, to local places within walking distance for their homes. With the decline of their mobility they cannot walk fast or far distances and they struggle to cope in crowded places because they need enough space on the walkways. Level changes also create barriers for frail people, similarly ramps or steps are a challenge for people with mobility problems (Burton Mitchell, 2006, Mitchell et el., 2004). To attain accessibility for frail people, they should preferably live no more than 125m from the nearest post box or telephone with 2m wide pathways and no more than 500m from crucial services and facilities. There should also be public seating every 100m to 125m (Burton Mitchell, 2006, Mitchell et el., 2004). Comfort Comfort for older people and people experiencing permanent incapacity can include streets that allow them to visit places of their choice without any mental or physical agitation, it provides them with a welcoming and calm feeling (Burton Mitchell, 2006, Mitchell et el., 2004). To achieve a comfortable environment the streets must be designed in a way that it is welcoming, quiet, open, and accessible by providing enough public seating, shelter, and toilets. The seating must preferably be a wooden seat with arm and back rests. Bus stops should provide shelter, with transparent sides and flat seats of non-slippery material that do not conduct cold or heat (Burton Mitchell, 2006, Mitchell et el., 2004). Safety Safety is a critical characteristic of a friendly environment for dementia people, they have to be able to move around without fear of tripping, falling, being run-over, or attacked. Safe streets will be well-lit, wide, plain, level, non-slippery, non-reflected, and smooth footways with isolated bicycle lanes and in front of building entering ways (Blackman et al., 2010, Burton Mitchell, 2006, Mitchell et el., 2004) The above principles outline the design guidelines to a more outdoor friendly environment for people with dementia. Burton and Mitchell (2006) also provides 65 recommendations and by using these it will support the design and re-design of an easy to use and welcoming neighbourhood. To summarise, it is clear that people with dementia, at least during their mild to moderate stages, can still maintain their ability to cope independently and any regular mental and physical exercise is essential to maintain their self-respect, independence, and their quality of life as seen in the vignette. That is why it is so important to us to ensure that the outdoor environment is accessible, open, and safe for people with all stages of dementia. If this cannot be achieved the environment out there becomes a scary and frightening world for people with dementia. Although, the neighbourhood environment is not dementia friendly at present there is positive improvements and pressure from Government, through the Prime Minister’s Challenge on dementia. Importantly, the research project identified six principles of a dementia friendly environment that can be used for future planning and implementations. This will ensure that all new developments that take these principals into consideration will be in line with suggested and prescribed rules that cater for a safe and accessible environment for people with dementia.

Galileo Galilei And His Impact Theology Religion Essay

Galileo Galilei And His Impact Theology Religion Essay Galileo Galilei was a pioneer of modern science during a time period that revolved around religion, causing the great debate of religion versus science. His effect on his time period changed how people thought about the world and introduced science to everyone, rather than just the wealthy. His lasting accomplishments have made him one of the most influential scientists in world history. He made astounding discoveries in astronomy, mathematics, and physics; many of which are still used today. Galileo Galilei was born in Pisa, Italy in 1564. He was born to a noble family but had financial struggles which his father, an accomplished lutenist, tried to fix by giving music lessons (Fermi, 1996). Galileo had displayed an exemplary ability to learn at an early age, and his father decided that Galileo should attend the University of the Grand Duchy of Tuscany (Fermi, 1996). During his time at school, Galileo became interested in natural processes and science, and his life as one of the most renowned scientists ever had begun. During the 16th and 17th centuries when Galileo lived, the Scientific Revolution was slowly gaining more influence. The revolution began with Nicolas Copernicus with his heliocentric ideas and ended with Sir Isaac Newton and the discovery of multiple natural laws (Hatch, 2002). The reason this explosion of scientific discovery was known as a revolution was due to the radical ideas that scientists had put forth in relation to the ideas the Church had established in Western civilization. Before the Scientific Revolution began, the general understanding of the world was solely based on religion. The Revolution allowed people to replace their religious belief with facts and reason. This was not an easy transition, however, because religion and science have opposing ideals and during the Scientific Revolution these ideals clashed. The Roman Catholic Church, the largest and most influential Christian Church throughout history, had massive influence in Western civilization in the 16th and 17th centuries. The Church dominated most of the Western social life as their interpretation of the bible was the only accepted explanation to natural occurrences in the world (Hatch, 2002). Most scientific theories at the time were proposed by theologians, and all science that was taught was through the texts of these theologians and was universally accepted as true (Newall, 2005). Aristotle and Ptolemy were also referenced heavily in the Church. Church influence had begun to wane early in the 1500s, however, because of the Protestant Revolution and the rise of scientific theories proposed by scientists. These scientists, such as Nicolaus Copernicus and Galileo Galilei, had done experiments and discovered that their results didnt match up with the Churchs results. This led to a conflict between scientific and theological scien ce (Newall, 2005). The beginning of the differences between accepted scientific laws given by the Church and the actual scientists began with the Polish astronomer Nicolaus Copernicus and his De Revolutionibus, a book that explained that the earth revolved around the sun. Copernicus was timid about publishing the book because it went against almost 1400 years of the belief that the earth was the center of the universe, and the sun revolved around it (Fermi, 1996). Unfortunately for Copernicus, his book was very difficult to understand and did not gain any popularity. The small group of scientists that could understand Copernicus book would usually lecture about it, as it proposed more factual evidence as opposed to the theological teachings (Fermi, 1996). These scientists who agreed with Copernicus were known as Copernicans, and sought to spread his ideas. One of the most prominent Copernicans was Galileo Galilei. Before Galileo began his research on the Copernican Theory, he conducted experiments on laws of motion. Galileo was taught Aristotelian science, which was very inaccurate at the time. Galileo believed that Aristotles theory that objects fall according to their weight was false, so he publicly demonstrated an experiment where he dropped a large ball and a small ball from the Leaning Tower of Pisa, noting that they landed at about the same time (Drake, 1980). Galileo states the difference in his experiment and Aristotles in his book De Motu (meaning On Motion), stating Aristotle says that a hundred-pound ball falling from a height of a hundred cubits hits the ground before a one-pound ballà ¢Ã¢â€š ¬Ã‚ ¦ I say they arrive at the same time. You find, on making the test, that the larger ball beats the smaller one by two inchesà ¢Ã¢â€š ¬Ã‚ ¦ Speaking only of my tiny error, remain silent about his enormous mistake (Drake, 1980). Galileo called this the Law of Falling Bodies, stating that objects fall with the same acceleration (Drake, 1980). This was the precursor to Isaac Newtons first law of motion, which is still accepted today. Galileo made other great strides in physics and mathematics before he moved onto different subjects in science. Galileo has shown his mathematical skill when he created his military compass, or sector. This sector consisted of two rulers and an axis, and was used for many mathematical calculations (Fermi 1996). The sector was able to do many mathematical problems similar to our calculators today. During the sixteenth century, when there were many wars going on, it was especially helpful in military situations, such as figuring the formation of an army, the weight and arc of a cannonball, or the incline of certain environments (Fermi, 1996). This led to the sector being known as the military compass. In the early 1600s Galileo became interested in the invention of the early magnifying glass. He attempted to make his own version of the magnifying glass, and according to Stillman Drake (1996), he reasoned that one of the two lenses must be convex and the other concave, and on fitting such a spectacle lenses in a lead tube he found that it worked (pg. 46). His first magnifying glass was powerful enough to see ships approaching a couple of hours before they could be seen by the naked eye (Drake, 1980). After many hours of grinding and experimenting with different lenses, Galileo was able to create the first telescope. With his telescope, which was incredibly powerful for the time period, Galileo began his career as an astronomer. In May of 1609, Galileo used his telescope to look at the moon. He discovered that, contrary to everyones belief, the moon had mountains and craters all over it. Soon by January 1610, he had improved his telescope to be able to see Jupiter. Galileo noticed objects revolving around Jupiter and discovered them as moons (Shea, 2003). This was a huge step for Galileo in proving that the earth revolved around the sun and that the earth had a moon that revolved around it. After Galileo made his discovery, he published an article, saying: Here we have a powerful and elegant argument to remove the doubts of those who accept without difficulty that the planets revolve around the sun in the Copernican system, but are so disturbed to see the Moon alone revolve around the earth while accompanying it in its annual revolution about the Sunà ¢Ã¢â€š ¬Ã‚ ¦ our eyes show us four stars that wander around Jupiter, as does the Moon around the earth and these stars together with Jupiter describe a large circle around the Sun in a period of twelve years. (Shea, 1993) As Galileo observed the skies more frequently, he made more discoveries that proved Copernicanism was correct. While he made these discoveries, the Church had begun to persecute Galileo. Galileos work was censored by the Church while he published, so many of his studies werent completely published. The reason that Galileo was persecuted as opposed to other scientists before him was because of his ability to write in common Italian (as opposed to Latin) in a popular tone. This allowed everyone from scientists to bakers to read his works, and his works became immensely popular and were translated into several languages (Fermi, 1996). Because these works were so popular, it weakened the Churchs influence rapidly, forcing them to put Galileo under house arrest for the rest of his life. Galileo lived almost 400 years ago, but his contributions to science and astronomy have made a lasting impression on our world today. His creation of the telescope and his studies of the universe completely revolutionized how we view space, and without him it might have taken longer for mankind discover the earth revolves around the sun. Galileo was also able to make great strides in physics, such as discovering that everything that falls will fall at a uniform rate. Many people credit Newton with discovering this law of physics as it is stated as Newtons First Law of Motion, but Galileo was the one responsible for creating the first experiments to prove the law true. Galileo was also one of the first scientists to take a stand against theological thinking and promote scientific evidence, which is still a conflict that exists today. Considering Galileos accomplishments throughout his life, he is one of the most important and influential scientists in world history.

Free Essays on Invisible Man: Trueblood and the Statue :: Invisible Man Essays

Trueblood and the Statue in Ellison's Invisible Man Trueblood, in Invisible Man, is well developed, interesting character. He is the black man who sleeps with his wife and daughter and gets them both pregnant. To start off, the name Trueblood itself is ironic. His blood is no longer "true" because it has been contaminated by a grave sin-he slept with his own kin! Trueblood's story of dreaming when having sex with his daughter is a bit fantastic, and yet it is credible. Thus, his name could also mean he speaks the truth. Ellison might be using the name as a technique (besides empathy) to give Trueblood's story credence. Trueblood is ignorant and this blinds society of him. The initially pompous narrator describes him as "too ignorant" on page 48. This is furthered when Trueblood can't understand Mr. Norton. Mr. Norton said on the same page "You feel no inner turmoil, no need to cast out the offending eye?" he says "I'm all right, suh. My eyes is all right too". Dr. Bledsoe didn't want Mr. Norton to see Trueblood-he is trying to keep the image of black society away from the downtrodden blacks. Thus, society is being kept hidden from Trueblood and Trueblood is being kept hidden from society. But, this aloofness is not without merits. Trueblood's remorse for his actions, and his belief that a "man don't leave his family" attest to his self-imposed morality. Morality formed without the benefit of a guiding society. This is just like the Invisible Man. He found his own morality after relinquishing societies guidelines. Trueblood also raises the issue of blindness to reality. He doesn't have sex with his daughter while fully conscious. Instead, he sleeps with her when he was dreaming. In this dream, he metaphorically describes his sexual experience: " I runs and runs till I should be tired but ain't tired but feelin' more rested as I runs... Only I'm still in the tunnel. Then way up ahead I sees a bright light like a jack-o-lantern over a graveyard. It gits brighter and brighter...it burst like a great big electric light in my eyes" (59). He doesn't realize he is having sex at all! He was completely oblivious to reality. He is in a dream state, where nothing that is happening is real. This is just like most of the Invisible Man's life.

The Progressive Era?s influence on the New Deal Essay example -- essay

The accomplishments taken place upon the onset of the many New Deal legislations owe much to the seeds implanted and unknowingly disseminated by the pre-WWI Progressive movement. Sparked by the new image as a world power, industrialization, and immigration at the dawn of the new century, a new found reform movement gripped the nation. With the new found image of the nation and world as a whole, the reforms advanced the position of the previously ignored people of the nation, as did its reincarnation and rebirth apparent in the New Deal. Although the first signs of this pristine Progressive movement shone since the mid-1800s, no one had cleared the way for its momentous effect upon the nation in the same degree as Theodore Roosevelt. Although at times hot-tempered and brash, his charismatic attitude pushed forward many of the original progressive legislations. For example, his Sherman Anti-Trust Act proposed the life of a trust should be based on its history and actions, since he believed â€Å"good† trusts existed along with â€Å"bad† ones. Next, the Elkins Act proposed railroads and shippers to offer rebates illegal. They also had to have fixed rates, and couldn’t change without notice. Also, the Hepburn Act gave ICC the power to set maximum railroad rates. Next, of course because of the impetus for reform provided by the many socialist writers, such as Upton Sinclair, was the landmark Pure Food and Drug Act and the Meat Inspection Act, protecting the health and safety of consumable products a nd establishing the Food and Drug Administration. He also wished to preserve the untainted countryside, and established the National Forest Service and also strengthened the Forest Bureau. He also passed the Newlands Act which helped to create subsidies for irrigation in 16 western states. The actions taken by Theodore Roosevelt proved to throw the Progressive movement into the mainstream of the nation, showing its true, ingenuous face. When Theodore Roosevelt’s successor, William Howard Taft, failed to continue Roosevelt’s ongoing charismatic progressivism, both were bested by the newcomer, Woodrow Wilson. Although not receiving a majority in the vote, he, nonetheless, knew the country still ached for the progressivism it jubilantly basked in for so many years, which he called his "New Freedom." Immediately, Wilson went to work on what ... ...r labor issues of all ages, all fronts were attacked with full pride and confidence. Abandoned or diverted projects in the Progressive movement included many other reform issues that were reinstated during the New Deal. During the New Deal, legislations passed greatly improved the stature of many people who suffered great injustice prior to the Depression and especially during. The Progressive movement, at one time led by Woodrow Wilson and his crusade â€Å"triple wall of privilege,† compares directly to Roosevelt and his â€Å"three R’s,† both crusading for justice against the ignorance and deception taking place against the ordinary man. These everlasting accomplishments to improve the nation were all completed by the determination and perseverance of the reform groups of the Progressive era, which lay the groundwork for the New Deal, and Franklin Roosevelt, providing a resurgence for what the Progressive movement couldn’t accomplish. Resources: 1. http://www.geocities.com/dave_enrich/ctd/3p.roosevelt.html 2. http://www.socialstudieshelp.com/USRA_Progressive_Presidents.htm 3. American Pageant text

The Reasons Behind Puerto Rican Migration to America Essay -- History

The Reasons Behind Puerto Rican Migration to America As a Puerto Rican who was born and raised in Hartford, I did not think much about how or why my parents are here in the United States. It was after reading the articles in Hist 247 Reader: Latinos in the USA that I began to question the reasons and conditions of my grandparent's migration. Many think that Puerto Ricans began to migrate to the United States after 1898 when the United States took over Puerto Rico but Puerto Ricans have been migrating to the US since 1840's. The Puerto Rican migration is best described in two different experiences. The first experience from later 19th Century to early 20th Century is the migration due to the economic and social situations in Puerto Rico while the second experience from 1940's to the present is mostly due to the chain migration and the thought that the United States will offer them a better life. Both waves of migration brought new experiences to the United States like the struggle of identity, politics, and power. The fundamental motive for leaving Puerto Rico was economic. The article "The Genesis of the Puerto Rican Migration" mentions that during 1878-1879 there was a major shift in capitalist mode from haciendas to sugar plantations. Around 1870 braceros and peasants began to leave the island to go to Santo Domingo, Cuba, etc... Under North American domination 1898-1901, Puerto Rico became an expansion in which allowed " for control of the means of production in the colony and the transformation of the "sugar islands" into exporters of products needed in the metropolis" (Centro de Estudios Puertorriqueà ±o 348). To the United States, Puerto Rico became a means to gain more capital and power in the Caribbean. I agree with C... ...which our early ancestors had to deal with we still have to deal with like discrimination, stereotypes, and unemployment but not as badly as they did. We need to become one instead of trying to compete with each other in order to achieve what our ancestors wanted. Our politics have gone from class politics, ethnic politic to identity politics. We need to keep fighting in order to be represented in government and for our voices to be heard. Bibliography Barradas, Efrain. "How to Read Bernardo Vega" Hist. 247 Reader Cruz, Jose E. Identity and Power: Puerto Rican Politics and the Challenge of Ethnicity. Philadelphia: Temple University Press, 1998. Dietz, James. "Migration and International Corporations: The Puerto Rican Model of Development" Hist. 247 Reader Figueroa, Luis, ed. His. 247 Reader. Department of History. Trinity College. Spring 1999 edition.

Remote Access Control Policy: Richman Corporation

Authorization Rules: Controls will be configured to ensure access is approved for only company/corporate employees. These controls will be set up based off of the position (job roles) of the employees to ensure they can only access what is required to allow them to perform their duties. The policy will include group membership policies as well as authority-level policies. The employee access will be assigned to the appropriate groups and authority- level policies.Identification Rules: Employees of Richmond Corporation will be given an employee identification number. Every employee will have a key badge as well in order to enter their building and/or floor if the building contains elevators. The unique employee ID number will be engrained into the employee badge and will be used to allow employees access the corporate system. Authentication: The key badge given to each employee will be used to allow access and authenticate that employee.An initial temporary password will be applied to each employee logon information and require the employee to change the password on first login. The policy will be set up to ensure that the employees create strong passwords and are required to change their passwords every 60 to 90 days. Employees at higher levels who have access to sensitive information may also be required to use two-factor authentication such as fingerprint biometric access to get into rooms and buildings and/or simply login to their computer system.PIN numbers will be used to access server rooms. Token will be issued to provide access remotely to allow for secure logins. Accountability: Richmond Corporation IT department will keep record of Log Files to be able to see who has logged into the system and when. The IT department will ensure they keep back-up files of required resources. They will apply access controls using different levels of restriction and access. Multiple security controls will be in place. There will be a policy for media disposal as well.

Root Causes of Financial Crisis in the 1990s

IntroductionThe objective of this constitution is to discuss the root causes of mo last-placeary crisis in the nineties. In this light, the reputation has identified m unmatchabletary liberalisations that occurred in the late mid-eighties as a principal cause of crisis in the mid-nineties. The paper begins by presenting a discussion of pecuniary liberalisation in passel 2 be minor and then focuses on how it resulted in fiscal crisis in the 1990s. The paper employs the eastside Asiatic fiscal Crisis as a case study and provides a discussion of how financial liberalisation contributed to the crisis 1997/1998 in persona 2 while section 3 provides general conclusions and recommendations of the paper. financial easiness and the atomic number 99 Asian Financial Crisis unmatchable of the master(prenominal) causes of financial crisis in the 1990s was financial liberalisation which facilitated the flow of heavy(p) across walls. In the late 1980s and early 1990s, almost d eveloped and develop economies liberalised their financial g everyplacenances and removed a turning of regulations regarding the consummation of funds. In particular many an(prenominal) countries eliminated restrictions on un deal step in driving thus growing the flow of cross-border large(p). integrity study crisis that occurred during the 1990s was the Asian Financial Crisis. This crisis has been linked directly to an maturation in cross-border seat of government flows which resulted to funds crisis across the easterly Asian Countries that were snar direct in the crisis. most(prenominal) of the countries snarled in the crisis witnessed depreciation in their currencies which in turn led to major crisis across all the countries involved. Thailand was facing rival for its merchandiseations which led to a objurgate in its export sales. One of the reasons for Thailands export declines was as a result of the devaluation of the Chinese Yuan in 1994 (Pathan et al., 2 008). Rising export competition Thailand agonistic many businesses to slip-up from manufacturing to the existing estate. Banks began providing loans to home buyers to facilitate factual estate investment fundss. A desireing facility The capital of Thailand International Banking Facility (BIBF) offered funds to twain local and unlike borrowers thus facilitating their real estate investments (Pathan et al., 2008 Bisgnano, 1999).In the early 1990s, the eastern hemisphere Asian countries were witnessing signifi smoket stinting growth. As a result, these economies maintained massive watercourse externalize deficits (Bird and Rajan, 2000). As a result, larger-than-life inflows of capital and a depreciation of transnationalist reserves were required to reduce finance the deficits (Bird and Rajan, 2000). During This period, many eastbound Asian economies to a fault made signifi discharget efforts to liberalise their home(prenominal) financial systems as well as the capital notice balance of payments. The makeup of the BIBF in Bankgok is a typical congresswoman of how domestic liberalisation facilitated the attraction of outside(prenominal) capital. It enabled domestic edges to accept impertinent- specie-denominated loans and deposits from foreign investors. These loans were ulterior use to offer loans to the domestic market. This influence led many local firms to increase their leverage thus increasing their financial jeopardy.Net capital inflows for all countries in the region were positive and most very much than not exceeded the live cypher deposit. In addition, international reserves were significantly elevated (The human race Bank, 2000). Capital inflows were significantly lofty in Malaysia and Thailand. These countries were classified among the top go emerging market economies to received net private capital flows during the period beneath study (Lopez-Mejia, 1999).A significant portion of the loans were made in foreign money . This scheme increased the gearing of many foreign and local borrowers. The huge inflow of capital combined with high current notice and peck deficits in the first fractional of the 1990s resulted in the massive decline in the order of the currencies of the region, which eventually transform into the financial and economic crisis of 1997 and 1998. Moreover, most of the countries involved in the crisis were operating a semi-pegged exchange rate regime, which also contributed to the property crisis. important parkways in the Thai Bhat meant that the currency could no longer sustain its value. the currency was forced to crash in 1997. On the second of July 1997, the Thai Bhat was allowed to float freely and its value fell tremendously against new(prenominal) currencies (Joosten, 2004 Pathan et al., 2008). patronage the introduction of foreign exchange controls as well as large secernate and forward interventions by the government and commutation bank, the magnitude of the d isaster on the currency was so high that these measures could not fracture it. As a result, the devaluation of the Thai Bhat on the 2nd of July 1997 marked the onset of the East Asian Financial Crisis (Joosten, 2004 Li and Kwok, 2008). The currency crisis in Thailand was transmitted to pentad other East Asian economies. As explained earlier, the main cause of the crisis was the liberalization of the financial system which led to large cross border movements in foreign currency. The large movement in the East Asian currencies led to their depreciation which eventually led to the crisis.capital of capital of Singapore has often tried to compare itself to capital of the United Kingdom as a major financial Centre. Consequently, U.S financial institutions often utilize it as a unspoilt haven for depositing cyanogenic assets. Given the liberalised nature of global financial markets, Singapore attracted a lot of venomous assets from the U.S which also helped in fuelling the crisis in Singapore (Lim and Maru, 2010).In Indonesia, the channel becomen by the crisis was somewhat different from those of other countries like Korea and Thailand (Joosten, 2004). The Central Bank (Bank of Indonesia) increasing became touch about an economy that was operating preceding(prenominal) all-encompassing employment and decided to take measures that would slow down the economy to attend that it return to full employment. The Central bank however, lacked the tools required to reduce aggregate demand. This is because it became have-to doe with that if interest rates were increased, more foreign capital would flow into the economy a situation that would result to a currency crisis. Lack of an appropriate monetary polity tool meant that the Central Bank was futile to prevent an imminent crisis.Like Indonesia, Malaysias economy was operating beyond full employment. During the year 1995, the country witnessed an increase in overt investment. The money was spent in the first p lace on large infrastructure projects (Joosten, 2004). By the end of 1996, the count, Malaysia witnessed a decline in its current visor deficit and the concerns over capacity overutilization were reduced. However, given increasing concerns over the ability of other East Asian countries as good investment environments, investors began to perceive Malaysia as a safe haven. Consequently, the country witnessed a huge influx of foreign capital which resulted in an increase in bank lending that in turn fuelled an asset boom. The influx in capital led to an increase in the countrys current flyer deficit over the period 1992-1995 as wel as declining exports. Huge current account deficits combined with trade deficits, the local currency could no longer sustain its value. This meaning that Malaysia could not escape the crisis either. The Philipines also had a sound economy when compared to other East Asian economies. The country operated at low levels of foreign debt and showed no immedia te risk of a crisis. However, an influx in foreign capital soon fuelled a fast lending boom that was principally used in the financing of risky investments and as such(prenominal) the country began facing difficulties (Joosten, 2004). dishearten 1 Current Account (% of GDP). YearIndonesiaMalaysiaPhilippinesRepublic of KoreaThailand 1992-2.0-3.7-1.6-1.3-5.5 1993-1.3-4.6-5.50.3-4.9 1994-1.6-7.6-4.6-1.0-5.4 1995-3.2-9.8-4.4-1.7-7.9 1996-3.4-4.4-4.8-4.4-7.9 seeded player (Joosten, 2004).Table 1 above illustrates the current account as a constituent of GDP for the East Asian Economies that were involved in the crisis over the period 1992 to 1995. It can be observed that all quintuplet countries exhibited a negative current account indicating that they operated current account deficits throughout the five year period leading up to the crisis. Korea however had a positive figure of 0.3% in the year 1993. Thailand showed the worst economic performance as evidenced by its largest current account deficit which unplowed widening with time.Conclusions and RecommendationsThe objective of this paper was to grade the root causes of financial crisis in the 1990s. victimisation the East Asian Financial Crisis as a case study, the paper concludes that one of the major causes of financial crisis in the 1990s was financial liberalization. Financial liberalization facilitated the movement of capital across borders. The East Asian Economies liberalized their financial systems thereby allowing a huge influx of foreign capital. Given that most of these countries suffered trade deficits, the capital was spent mainly on infrastructural development which means that abounding returns could not be realized to span the current account deficits. As such the current account deficits had to be financed with international reserves. This resulted in a currency crisis across the region which eventually led to the financial crisis in 1997 and 1998. One of the main lessens that can be lear nt from this crisis is that countries with huge current account deficits should not attract foreign capital if they are also operating trade deficits. This is because most of the foreign capital is used to finance unprofitable projects that cannot generate ample cash flows to offset the current account deficit. This increases the financial risks of both the private and public sector, which eventually result in a financial crisis.ReferencesBird, G. and Rajan, R. S. (2000) BANKS, fiscal LIBERALISATION AND FINANCIAL CRISES IN EMERGING MARKETS, available online at http//www.freewebs.com/rrajan01/liberalfull.pdf , accessed 8th January, 2012.Bisgnano J. (1999). Precarious Credit Equilibria Reflections On The Asian Financial Crisis. BANK FOR INTERNATIONAL SETTLEMENTS pecuniary and Economic Department Basle, Switzerland Working Papers.Joosten W. (2004). The Asian Financial Crisis in Retrospect. What HappenedWhat Can we concludeCPB Memorandum. CPB Netherlands business office for Economic P olicy Analysis.Li, K., Kwok m. (2008). Output volatility of five crisis-affected East Asia economies Japan and the macrocosm Economy, In Press, Corrected Proof, Available online 24 April 2008.Lopez-Mejia, A. (1999), Large Capital Flows A sight of the Causes, Consequences, and Policy Responses, Working Paper 99/17, IMF.Mahui, M. N., Maru, J. (2010), Financial Liberalisation and the Impact of the Financial Crisis on Singapore, Third World Network 131 Jalan Macalister, 10400 Penang, Malaysia.Pathan, S., Skully, M. & Wickramanayake, J. (2008) Reforms in Thai bank governance the aftermath of the Asian financial crisis, International Review of Financial Analysis, 17 (2), 345-362.World Bank (2000), East Asia recovery and Beyond, New York Oxford University Press.

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.